Our Favourite PR Myth

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Public Relations (PR) is commonly misunderstood, even by PR professionals.

MYTH: “PR IS FOR BIG BUSINESS”

What you're really saying is that the media doesn't care about you, which is not true. PR is for every business. To be featured in a publication, you don't have to hire a PR agency or achieve World peace. We make the false assumption that every business featured in a publication is large and established, when they may have just started operating and have one employee- themselves.