(SHHH, I WAS REALLY SCARED WHEN I STARTED)
"Noticing how so many of my clients were afraid to use PR to promote themselves, and were struggling as a consequence, gave me the courage to contain my fears and commit to PR Hound." Pamela Ogang, founder of PR Hound
December 2014 A psychic told me a hard truth"You're anxious because you want to make money and you don't know how", said a self-proclaimed psychic two years ago at a networking event when I stupidly asked him to read me. He was right. I had to rethink everything about my life.
March 2015It all started with the launch of my first businessI started Minority Women in Business (MWB) Inc. in January 2015. To gain credibility for Minority Women in Business (MWB) Inc., I applied for an award and won! (I’m one of Canada’s 2015 Top 30 Under 30 Sustainability leaders.)
April 2015I knew that the publicity wouldn’t last foreverA google search lead me to a free service providing journalists with a database of sources for upcoming stories and daily opportunities for sources to secure media coverage. In seconds, I signed up to be a source.
May 2015The service was great; however, some features really bugged me1. I wasn't sure whether I was pitching correctly 2. I was overwhelmed with receiving three emails a day (5:35 a.m., 12:35 p.m. and 5:35 p.m.) 3. I wanted more publicity locally (Toronto specifically), not in the States.
May 2015I thought, "Perhaps, this is a business opportunity”Unfortunately, like many other dreamers, I was too afraid to pursue the idea since I had no idea where to start and if it would be worth it. I decided to focus on MWB Inc.
December 2015I decided to take a job at a non-profitAt the time, I was working 12-14 hour days as a project coordinator for a Women’s entrepreneurship program at a charity (MicroSkills). (Note: I loved what I did).
February 2016In my job, I started to notice something interestingDespite completing thorough marketing plans, none of my clients were confident about PR. No matter what I said, they though that PR was only reserved for large, established corporations.
March 2016To help my clients, I decided to give my buried idea a tryI knew that part of my service would have to include empowering my clients to promote themselves with confidence.
March 2016I saw a sign...I’m terrible at naming things, but I was able to come up with a name quickly and get a domain name (prhound.com).
March 2016 - January 2017I worked on the concept during my spare time...
February 2017I eventually burned outI was dying in my job and couldn’t handle the 12-14 hour days, but I was so scared to admit defeat. I handed in my resignation with trembling hands.
February 15, 2017Then, I saw another sign1 week before my last day, MicroSkills went Bankrupt (one day after Valentine's day). It was a tragedy, but I saw it as a sign to truly commit to PR Hound.
February - May 2017 It took me 3 months to get PR Hound readyI completely underestimated the time required to complete all the activities that go into starting a business. I also took the time to recover from burnout.
May 2017In total, it took two years of hard workA lot of the hard work was mental. I created PR Hound for entrepreneurs, like me, who are trying to make their dreams come true.
"HELLO. WE'RE CANADIAN, LOVE ENTREPRENEURS AND ARE SLIGHTLY OBSESSED WITH DOGS".
To make it easy for deserving local small business owners to stand out and fulfill their entrepreneurial dreams.
To be the number one source of PR and marketing innovation for local Canadian small businesses.
At PR Hound, we believe that you are not too small to win industry awards, be on TV and radio or be featured in blogs, newspapers and magazines.
WE BELIEVE THAT...
Local is better
It's necessary to show your personality
Community, generosity and business are linked
It's okay to make money
You must do what you love everyday
It's not over until it's over
WAIT, WE FORGET TO TALK ABOUT CLAUDE
"As the Chief Brand Officer of PR Hound, I tirelessly battle the evil forces of 'work'”.
Don’t get me wrong, I love what I do and thus, I don’t define my job as work. I’m more than a handsome face, although my looks certainly helped during the hiring process.In my youth, I graduated from McGill University with a Bachelor of Commerce. I majored in Women Studies and Public Relations, Dean’s list of course. Yup, I was the only male dog in Women studies dogs do indeed go to McGill. Only the most gifted dogs are accepted and no human has ever been through the dog-only entrance. I think I've said to much, but if you are curious, the secret entrance is in the centre of the McGill downtown campus in the middle Maple tree on your right...the other right.
Call me a rebel.
While my friends got prestigious job after graduation and were climbing the corporate ladder, I decided to find myself…
- I’ve trekked the Himalayas
- Sailed around the Cape of Good Hope
- Meditated for 45 days in an active volcano
- Participated in Thailand’s nation-wide water fight
- Ran with the bulls in Spain
- Spent a week nurturing orphan babies in Mozambique
- Rescued a damsel in distress from Somali pirates