You (Local Canadian Small Business Owner)
Local Journalist, Blogger or TV Producer
Potential Customer Hearing About You
Your Potential Customer Becomes Your Actual Customer!
WE ARE A PUBLICITY MATCHMAKER
We connect small business owners to local journalists, bloggers & producers.
Monday - Friday
AT 10:30 AM
you'll get an email containing media requests from our local media contacts
We reach out to local media contacts who then send us their media requests.
We aggregate media requests in a daily email sent to subscribers, Monday to Friday.
Subscribers simply respond to media requests that match their expertise or experience.
"We donate 5% of every subscription purchase to Adopt-A-Dog/Save-A-Life."Adopt-A-Dog/Save-A-Life is a Toronto-based charity dedicated to saving abandoned dogs and placing them in loving homes. Donations pay for veterinary bills, microchipping and purchasing of dog supplies (e.g. dog food, bowls, beds, leashes, collars and crates).
HOW TO GET STARTED
GET DAILY EMAILS
RESPOND TO MEDIA REQUESTS
WHEN YOU SUBSCRIBE, YOU'LL GET...
PR Hound User Guide
There's a process for getting media attention and there's a lot of confusing information on the internet. To maximize your success, we made our user guide fun and easy to follow.
Contents of the Guide:
- What is PR Hound?
- What to do Before You Pitch: Creating Your Press Kit
- How to Respond to a Query
- The "Before You Press 'Send'" Checklist
- What Happens After You Respond?
- Frequently Asked Questions
- How to Get Help
"Your Ultimate PR Guide"
Through "Your Ultimate PR Guide", we present 14 lessons to help you become the Serena Williams of public relations. "Your Ultimate PR Guide" is available through PR School'd.
Some of the Topics We Cover:
- Lesson 1: What is Public Relations Anyway?
- Lesson 2: 5 Reasons Public Relations Makes Good Business Sense
- Lesson 3: 5 Common PR Myths Debunked
- Lesson 4: How to Find Newsworthy Stories to Promote Your Business
- Lesson 5: Your PR Options
- Lesson 6: Communication 101
- Lesson 7: How to Describe Your Business in 30 Seconds or Less
STILL HAVE QUESTIONS?
The truth is PR is best done by yourself. While you can benefit from the expertise and experience of a PR firm, they will never be able to duplicate your passion. Furthermore, a PR agency are not 100% focused on you since they have multiple clients. Most PR agencies are expensive and out of reach to small business owners.
PR Hound empowers any small business owner to do PR themselves. We connect you local media contacts and give you guidance on how to become a PR expert. We pride ourselves on being accessible and affordable.
We provide a detailed user guide on how to respond with examples and a "before you send" checklist. You can access the user guide here.
If requested, we are more than happy to review your first ever response, but we cannot guarantee that you will be chosen or that we will deliver feedback before the request deadline.
The beauty about PR is that it builds credibility since a media contact is not paid to talk about you, but wants to. Thus, the media contact's stamp of approval is seen favourably with their audience.
The unfortunate thing about PR is that you can't get a media contact to do what you want. Therefore, PR Hound can't guarantee results. What we do is greatly improve your chances and save you a lot of time and effort.
We handpick the outlets ourselves and look for established, reputable, local media outlets. We measure them based on readership or followers, their target audience and their reputation in their media category.
Our media contacts have to adhere to our guidelines. If you want to complain about one of our contacts, please email us at hound(at)prhound.com. We'll get back to you within 2 business days.
While the service may seem simple to execute from the outside, on the inside, we work really hard to make it look that way.
We love what we do, but cannot sustain ourselves on love alone (sad face). What you pay helps us live another day.
It's great to be featured by the New York Times, but will your ideal customer see it? In our global world, we often forget that local comes first. Make a name for yourself locally first and then, when you understand your business more, go after the global market.
Please contact us at hound(at)prhound.com. Claude, our Chief Brand Officer, will respond!
For "Pay-As-You-Go" subscribers, you have up to 2 days after your monthly payment to get a refund for the month. If you cancel your subscription at any time after that, you will not receive a refund.
For "Friends for a Year" subscribers, you have up to 14 days to cancel your subscription and receive a full-refund.
Note: We do not offer partial refunds.