HOW IT WORKS

You (Local Canadian Small Business Owner)

Local Journalist, Blogger or TV Producer

Potential Customer Hearing About You

Your Potential Customer Becomes Your Actual Customer!


WE ARE A PUBLICITY MATCHMAKER

We connect small business owners to local journalists, bloggers & producers.

Monday - Friday

AT 10:30 AM

you'll get an email containing media requests from our local media contacts

We reach out to local media contacts who then send us their media requests.

We aggregate media requests in a daily email sent to subscribers, Monday to Friday.

Subscribers simply respond to media requests that match their expertise or experience.


x REPEAT



"We donate 5% of every subscription purchase to Adopt-A-Dog/Save-A-Life."

Adopt-A-Dog/Save-A-Life is a Toronto-based charity dedicated to saving abandoned dogs and placing them in loving homes. Donations pay for veterinary bills, microchipping and purchasing of dog supplies (e.g. dog food, bowls, beds, leashes, collars and crates).


HOW TO GET STARTED


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SUBSCRIBE

We recommend that you start with a 2-month Free Trial; it's enough time to see results and get comfortable with responding to media requests. Get your free trial here.
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GET DAILY EMAILS

You'll receive emails from us at 10:30 am, Monday to Friday. Media requests are organized by category. Ex. "Retirement plan advisers: How do you keep retirement savers aligned with their goals?" Click here if you are a media contact.
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RESPOND TO MEDIA REQUESTS

Each media request leads to a contact form on our site. Do respond to email requests as soon as possible with complete information. Feel free to also search through our website for requests.
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GET CONTACTED

Media contacts reach out to selected responses for more information. Media contacts will then follow up with the final story link or location. Unfortunately, we can't guarantee a media response.

WHEN YOU SUBSCRIBE, YOU'LL GET...


PR Hound User Guide

There's a process for getting media attention and there's a lot of confusing information on the internet. To maximize your success, we made our user guide fun and easy to follow.

Contents of the Guide:


  • What is PR Hound?
  • What to do Before You Pitch: Creating Your Press Kit
  • How to Respond to a Query
  • The "Before You Press 'Send'" Checklist
  • What Happens After You Respond?
  • Frequently Asked Questions
  • How to Get Help

"Your Ultimate PR Guide"

Through "Your Ultimate PR Guide", we present 14 lessons to help you become the Serena Williams of public relations. "Your Ultimate PR Guide" is available through PR School'd.

Some of the Topics We Cover:


  • Lesson 1: What is Public Relations Anyway?
  • Lesson 2: 5 Reasons Public Relations Makes Good Business Sense
  • Lesson 3: 5 Common PR Myths Debunked
  • Lesson 4: How to Find Newsworthy Stories to Promote Your Business
  • Lesson 5: Your PR Options
  • Lesson 6: Communication 101
  • Lesson 7: How to Describe Your Business in 30 Seconds or Less

STILL HAVE QUESTIONS?


1How is PR Hound different from a PR agency?

The truth is PR is best done by yourself. While you can benefit from the expertise and experience of a PR firm, they will never be able to duplicate your passion. Furthermore, a PR agency are not 100% focused on you since they have multiple clients. Most PR agencies are expensive and out of reach to small business owners.

PR Hound empowers any small business owner to do PR themselves. We connect you local media contacts and give you guidance on how to become a PR expert. We pride ourselves on being accessible and affordable.

2Why do you offer a 2-month trial?
We believe that PR is the best thing since sliced bread and we want to give you enough time to form the same opinion. 2 months is more than enough time for you to understand the full scope of PR, learn how to confidently respond to media requests and see results.
3What is Public Relations (PR)?
Public relations is the act of managing your relationships with the public: customers, employees, suppliers, investors, community and media. At PR Hound, we deal specifically with the media, yet, we do try to educate you on all things PR through PR School'd.
4Do you provide guidance or help when we respond to a media request?

We provide a detailed user guide on how to respond with examples and a "before you send" checklist. You can access the user guide here.

If requested, we are more than happy to review your first ever response, but we cannot guarantee that you will be chosen or that we will deliver feedback before the request deadline.

5Do you guarantee results?

The beauty about PR is that it builds credibility since a media contact is not paid to talk about you, but wants to. Thus, the media contact's stamp of approval is seen favourably with their audience.

The unfortunate thing about PR is that you can't get a media contact to do what you want. Therefore, PR Hound can't guarantee results. What we do is greatly improve your chances and save you a lot of time and effort.

6What kind of media outlets are included in your service?

We handpick the outlets ourselves and look for established, reputable, local media outlets. We measure them based on readership or followers, their target audience and their reputation in their media category.

Our media contacts have to adhere to our guidelines. If you want to complain about one of our contacts, please email us at hound(at)prhound.com. We'll get back to you within 2 business days.

7I love the service, but why do I have to pay?

While the service may seem simple to execute from the outside, on the inside, we work really hard to make it look that way.

We love what we do, but cannot sustain ourselves on love alone (sad face). What you pay helps us live another day.

8I've used a similar free service before, how is PR Hound different?
1. We are the only service that really emphasizes local.
2. Unlike other services, we see our subscribers as more than sources, but business owners trying their best to grow their business.
3. We believe in taking the time to educate you to help you become the best marketer that you can be.
9Why local?

It's great to be featured by the New York Times, but will your ideal customer see it? In our global world, we often forget that local comes first. Make a name for yourself locally first and then, when you understand your business more, go after the global market.

10I still have more questions, who do I contact?

Please contact us at hound(at)prhound.com. Claude, our Chief Brand Officer, will respond!

11Can I cancel my subscription anytime?
You can cancel you subscription at any time, but depending on when, you may not be eligible for a refund.

For "Pay-As-You-Go" subscribers, you have up to 2 days after your monthly payment to get a refund for the month. If you cancel your subscription at any time after that, you will not receive a refund.

For "Friends for a Year" subscribers, you have up to 14 days to cancel your subscription and receive a full-refund.

Note: We do not offer partial refunds.

GET ON THE LIST

more visibility = more customers = more money (yay!)