David vs. Goliath: The Startup Shaking Up Canada's PR Industry
Local entrepreneur creates a platform connecting small business owners to local journalists, bloggers and producers looking for their stories, taking out the guess work of public relations.
BY PR HOUND -
April 15, 2017
"Y ou're anxious because you want to make money and you don't know how", said a self-proclaimed psychic two years ago at a networking event when I stupidly asked him to read me. He was right. I hated that he could see right through me.
I've witnessed numerous entrepreneurs with great business concepts suffer financially because of failing to promote themselves.
As a result of the psychic's hard truth, I was compelled to help myself and others fulfill our entrepreneurial dreams by making it easy to get publicity. I've witnessed numerous entrepreneurs with great business concepts suffer financially because of failing to promote themselves. A poll done by the CBC of thousands of entrepreneurs revealed that cash flow followed by marketing were their biggest challenges (CBC news, Oct. 9, 2011). Forget writing boring press releases, no responses from email pitches and hiring an expensive PR agency; what if there was a service where media contacts told you exactly what they are looking for.
Once a day, Monday to Friday, we aggregate requests from local journalists, bloggers and producers in an email sent to subscribers. Subscribers simply respond and contacted if their response is chosen by the media contact.
PR Hound is the first of its kind in Canada. While similar services exist in other countries, what makes PR Hound different is our focus on local and our mission to educate others on everything PR. Once a day, Monday to Friday, we aggregate requests from local journalists, bloggers and producers in an email sent to subscribers. Subscribers simply respond and contacted if their response is chosen by the media contact. Because we understand that it's scary to promote yourself, we offer and suggest a three-month free trail that can be accessed at prhound.com/free-trial.
As one of Canada's 2015 Top 30 Under 30 Sustainability Leaders and the founder of PR Hound and Minority Women in Business Inc., Pamela Ogang is empowering one business at a time.
A born entrepreneur, Pamela champions economic empowerment and the idea of business being fun and liberating. Pamela has been featured in CEO Blog Nation, Corporate Knights, The Hamilton Spectator, A Plus and Share Newspaper. She has spoken at the Toronto National Job Fair and Training Expo and GenHERation and honoured at the Toronto Sustainability Speaker Series.